DIRECT MARKETING

Its advantage is that unlike electronic selling an offer price is not required as part of the process.

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Direct marketing can be used as an alternative to or in conjunction with auction selling. The facility enables growers to market their clip, or parts of, at their discretion, enabling them to take advantage of favorable market conditions.

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The process involves issuing valuations of your wool on receipt of test certificates. Should all or any of these valuations meet your approval, a sale is negotiated with exporters/mills that meets, or exceeds, your reserve.

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This option was used extensively before electronic selling. Its advantage is that unlike electronic selling an offer price is not required as part of the process.